Event Management and Planning

Question: How do u think social media are shaping demand for events and the events experience? Use examples to illustrate your argument. Answer: Introduction In this given topic, the need of the effect of social media on event management is to be discussed. In todays world, Social media plays very important role in managing the events. Social media is responsible for global promotion of events within the country and outside the country so that the event gets recognition, and can earn revenue worldwide[1]. Social media has given a platform to all the event managers to promote their events through advertisement campaign with the help of you tube, face book and twitter. Moreover, promotion through social media platform helps the event manager to reduce the promotional costs[2]. They also adopt innovate ways to promote the events by developing and managing blogs and micro blog in twitter. Discussion Social media gives innovative and unique ways to improve the advertising campaign. Social media uses internet to promote the event to and make the information related to the event available to people[3]. It uses various charts, diagram, videos and pictures to represent the event. It use internet as people can interact which each easily through web chatting and other ways. For the managers of event social media has become a important tool to promote their event. It helps to promote the event before, during and after the event also. Social media through internet, advertisement on television, news paper and other sources also offers various discount packages and incentives to the event managers to so that they can promote their event[4]. Internet sources of promoting a event are twitter, face book, instagram and eve ob linkedln. Usually the event managers can creates a blog on the social networking sites where information relating to the events can be easily available and also people can communicate with each other about the event and make plans with their friends to attend the event[5]. Online tickets and passes are also available on the websites so people interested in attending the events can easily buy tickets and passes from the website. They do not have to invest time in travelling to some particular place where the tickets of the events are available. They can also book their seats for the event via internet. Internet as a social media is one of the cheapest source of promoting and organizing events on a l arge scale. It is also very efficient and effective as people can also contact the concerned person if they face any problem form the numbers available on the website. Even during the live performance of the event, social media can be a very useful tool to understand audience response and improve its level. By creating a micro blog in twitter and face book the reaction of the audience present in the event can be monitored and spread all over the internet s that people get to know the superiority of the event and energy level it has created within its viewers. People who are watching the event can also tweet n the face book and twitter by uploading pictures, videos and selfies with the live event going in the background. Therefore, the person who has not been able to attend the event can see and understand the environment it has created in that location where it has occurred and all over the society. Even after the event is over internet becomes a very important source to post the opinions of the viewers and experts about the outcome of the event[6]. The viewers can post their status stating their experience on the live performance of the event so that the persons who has not been able to attend the event this time gets excited and interested to attend the event if it happens next time. Critics can also give their feedback on the success or failure of the event. They can also rate the event on the micro blog so that people can have a broad idea of that how the event has been organized and managed by the event managers and how far the event has been successful in creating hype in the society[7]. Event managers also plan to promote their tasks with the help of advertisement in face book since there are many peoples who follow the advertisement given on face book. They can even provide contact number during the advertisement so that interested person can contact the concerned person off the event management teams. They also promote the event taking help of celebrities who can promote the show on their own blog so that the person who are following the that celebrity on face book or twitter can have any idea of the event which may turns out to be his own interest zone. This way they can effectively market their event to the peoples who follow a particular celebrity on twitter or face book[8]. Event managers can also promote their event with the help of you tube. They can upload video of trailer of the event so that people can have a glimpse of the event, which is going to happen. It will help in creating a buzz within people of the society and their friend circle. You tube can may a video viral within few hours if people likes which can be a very effective source of promoting the event by the event managers[9]. Event managers can also create a profile of their event on linkedln through which it can promote their event to a huge number of peoples who have their account on linkedln and people may get interested after viewing the information given about the event on its profile[10]. Conclusion From the discussion, it can be said that social media through face book, twitter, linkedln and you tube has changed the concept of promoting event. Previously television, radio and news paper were the main source of promoting an event which may not be a effective way of reaching to the people but now a days social media has been able to reach to a vast number of people especially the youngster who are willing to attend various types of events according to their interest. References Couldry, Nick.Media, society, world: Social theory and digital media practice. Polity, 2012. Duggan, Maeve, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart, and Mary Madden. 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