Book review Essay Example | Topics and Well Written Essays - 1000 words - 7

Book review - Essay Example He further jots that for them it is nothing more than history: not all that diverse from the Peloponnesian War. He has channeled this insight into publishing this book that gives a valuable overview, in spite of an individual’s proximity to the Cold War. He outlines three vital lessons of the cold war. First, it was in period of cold war that the military strength stopped to be defining attribute of power itself, which it had been for the past 500 years. Gaddis’ clearest explanation of this phenomenon is the fact: even after the USSR collapsed, it still had its nuclear power and military into place (Gaddis, p14). Gaddis illustrates prior to 1945, great countries fought great wars so often that they tended to be permanent features of the transnational landscape: Lenin even relied or depended on them to give the mechanisms by which capitalism would-self destruct. However, after 1945 wars were limited to those between smaller powers and superpowers, as in vitenam, Korea and Afghanistan or to wars among smaller powers. What never occurred, in spite of world fears that it might, was a full force war involving the Soviet Union, United States and their respective allies. For the first time since timely memorial, no one could be assured of triumph, or surviving a big war. Second, the cold war discouraged dictatorship. Gaddis points out that even though china, the USSR and several states in Europe had authoritarian governments back in 1948 when a well-known book about totalitarian world, 1984, by George Orwell got published, the systems did not extend to the other countries. As 20th century was about to elapse, communism fell out of favor since it failed in delivering its promise of making the workers live better. Third, the cold war period, experienced globalization of democracy, explained by the growing number of democracies as the 20th century was elapsing (Gaddis, p82).

Consumer Behavior Assignment Example | Topics and Well Written Essays - 250 words

Consumer Behavior - Assignment Example e side of marketing organizations can be inefficient marketing activities such as high cost promotions, inefficient place selection for marketing the product, and higher prices. Establishing effective marketing strategies is not an easy task; common marketing strategies can lead organizations towards loss, same as bad services and products leads organizations to negative word of mount that has immense impact on consumers buying behavior. Highly stricken governmental and public policies can be disastrous for organizations such as higher taxes, strict advertising, and labeling policies. In order to prevent from costly procedures, the proper marketing plan must be analyzed. In current business arena, online marketing has taken place and revolutionized the marketing world; therefore, internet should be considered as an alternative. Organizations must consider its value while making strategies and should keep public and governmental policies in mind. Countries with lower regulations should be considered as an alternative. Word-of-mouth does not have any alternative but good marketing campaign, and sampling technique can be an alternative. The most important thing that can influence consumer behavior is marketing strategy if the marketing strategy is good then organization can deal with other issues easily. In order to avoid bad marketing strategies proper course of actions must be introduced and to influence customers positively inbound marketing software and technological innovations should be acquired. Organization can choose place where government does not have much impact on producers. For example, U.S has tight policies and regulations and to meet these policies and regulations is not possible for everyone. Technological advancement and use of software will enable organization to avoid bad, time consuming, and costly practices and acquire good strategies. If organization will go global by entering in countries that have not tight rules and regulation, then it